elevenfeet: concept and product design

elevenfeet
lumiline_01lumiline_02lumiline_03
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industrial design

// lumiline

AVC is a manufacturer of aluminum design stairs, light walls and doors, most designs are made to fit. The demand for standard pieces is very rare but AVC feels there is a potential for such products.

Since most designs are made to order AVC has a lot of aluminum profiles they cannot use. These left over profiles are too short to create their usual product but are perfect for smaller pieces. These new designs could then be sold over the internet, eliminating the fact that AVC does not yet sell directly to the general public.

Lumiline turned into a pilot project consisting of three lighting groups with three different options. A careful choice of dimensions and proportions leads to interesting models; one for standing, one for hanging and one for mounting on walls. The clever design makes the assembly time short and easy.

June 2009

avc